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Navigate the social jungle with Tracx.
Featured Ebook: The Ultimate Guide to Facebook and Instagram Advertising Strategy Read More
Featured Infographic: 2017 Social Media Demographics Read More
Featured Webinar: Finding the Winning Formula with Owned, Earned, and Paid Social Media Read More
Featured Guide: Social Media ROI Template (+Guide) Read More
Featured Press Release: Tracx Announces $12.5 Million Growth Equity Funding Round for Continued Product Innovation & Expansion Read More
A powerful, award-winning platform for your social business needs
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With Tracx, clients are able to discover new opportunities and better understand all aspects of their business – from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.
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Put your insights to work to enable smart interactions that enhance customer relationships and establish new ones. Tracx’s contextually-driven social engagement engine takes the guesswork out of engagement.
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Optimize campaigns, track ROI, measure your team’s performance and keep an eye on the competition.
Integrate and apply your social media data and insights into all of your marketing and business initiatives.
We are unique
Actionable insights from across the social web and the customer journey
Innovation leaders in technology and big data analytics
Open platform integrates with your data and workflow
Who we work with
The world’s leading companies use Tracx to manage their social businesses and optimize interactions throughout the consumer journey.
Brands and Agencies
Both enterprises and agencies reap the benefits of Tracx’s social business cloud daily.
Want to see more? Learn about the Customers we serve
“Tracx brings insights into publishing, so that no matter where I am in Tracx, I can take immediate action without leaving my workflow. Now, I have access to smart recommendations that pinpoint the best times for me to publish. This is powerful and as close as it gets to 1-to-1 social marketing — I’ve evaluated other enterprise social media management providers and no one else can do this.”
“We knew there was valuable insight to be gained from the global social landscape that we operate in, but we previously had no ability to scale and leverage this intelligence into tangible strategic actions at a local level. Our customer care teams now have one robust platform to conduct their customer engagement and perform thorough campaign analysis. With the global insights we get from Tracx’s analytics and reporting capabilities, we can better promote collaboration, present a unified brand message, and share best practices across the group.”
Our latest content
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Does your social media strategy feel disjointed? It turns out, the trick isn’t to drown out the onslaught of tweets, pins, and posts — it’s to listen and channel them into more engagement, conversions, reach, and ROI for your brand.
Social Performance Report: Blue Apron v. HelloFresh
In this Social Performance Report, we’re looking at Blue Apron vs. HelloFresh. Through the Tracx platform, we measured both brands’ social media buzz, and dug deep into their conversations’ content in order to examine how the brands’ social presences are shaping their overall reputation.
How to Calculate Social Media ROI
For years, companies have been struggling to figure out how to quantify social media ROI. Discover how you can calculate your social media ROI around these 8 common goals.
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See how Tracx’s all-in-one social media management can elevate your social game.